BUMBLE
SAY HELLO TO BUMBLE GERMANY –
Where making the first move is the name of the game! As part of their brand mission, I had the opportunity to create the first roll out for the german market. A dating app built around kindness, respect, and equality.
As part of Bumble’s first larger rollout for the German market, we developed a campaign centered around female empowerment, confidence and modern dating culture.
Built around Bumble’s core mission: Women make the first move, the campaign aimed to challenge traditional dating dynamics and position Bumble as a platform rooted in kindness, respect and equality.
Instead of portraying women as passive participants in dating, we wanted to show ambitious and self-determined women owning their choices, saying yes or no on their own terms, and navigating dating with confidence and curiosity.
Creative Direction & Shooting for the First German Market Launch
Client: Bumble
Agency & Production: HALAL Amsterdam
Director: Aldona Kwiatkowski
Role: Concept, Creative Direction
