For the launch of Von Wegen Lisbeth’s new album, we created an experiential Spotify campaign built around Berlin’s underground culture and the idea of curiosity-driven discovery.

At the center of the campaign was a secret release concert in a hidden warehouse space in Berlin-Wedding, generating hype and anticipation among fans.
As part of the visual experience, we collaborated with an artist on a large-scale multidimensional graffiti installation that only revealed its full image from one specific perspective. Turning the space itself into an immersive part of the campaign narrative.