SHARE
Share is a brand built around the idea that everyday consumption can create direct social impact.
The core thought behind the campaign was to
challenge the negative perception of consumerism by reframing it into something meaningful: every product purchased helps provide the same essential resource
to someone in need.
With the provocative campaign message
#consumehelps, we wanted to create a visually
memorable and emotionally clear campaign that
stays in people’s minds, turning consumption into
an act of shared responsibility.
Introducing share, the brand with a big heart and a mission for social impact! Their motto is simple: "What you need in life, you share it with someone who needs it too." With that insight we crafted the captivating campaign:
#kaufenhilft #consumehelps.
Concept and Art Direction for Image Campaign
Client: share
Production: modest dept.
Photography: Conrad Bauer
Copywriter: Raphael Hermann, Jessica Hoppe
Role: Concept and Creative Direction
